Friday, May 11, 2007
write ads
WRITING ADS
I would like to share several tips and tricks for writing good Adwords ads I have discovered.
You want to have the keywords in the heading of each ad whenever possible. It will improve ad relevance and quality score.
If you are in a competitive area like web hosting for instance you need to stand out
Tip 1
Quotations around heading. You are competing for attention with all the other ads with keywords in the header so what you need is a visual marker to set your ad apart. I find putting quotes around the whole header or just the keywords helps make the ad more distinct.
GIVE IMAGE EXAMPLES
Tip 2
Following the same idea as tip 1, put a question mark at the end of the header. Ask a question, make the reader consider the proposal.
GIVE IMAGE EXAMPLES
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