Friday, May 11, 2007
find keywords
Step 2 Finding Keywords
Finding Keywords With Keyword Country
Perhaps you have come across lists of so called "high paying" keyword lists on web sites, forums or included in ebooks like "The Rich Jerk". These lists have shockingly high CPC dollar values like $30 or $70 per click. You might get the impression that is what you will be paid whenever a customer clicks on one of your ads. Nothing can be further from the truth!
There are several reasons why.
- Google often prices out the value of a keyword in their system but there
actually may be no advertisers bidding on them!
- Google has different filters that determine the value of a click also
know as Quality Score. Ad relevance, keyword relevance, web page content
relevance whether or not the click is useful for the advertiser all come
into play to determine how much you will be paid per click. That is why you
need more data than just the high CPC dollars on these lists to figure out
why your payout per click will be.
- Those high dollars are the maximum bids advertisers put on an ad to beat
out the competition. The advertiser practically never pays those amounts
per click. Even if they did pay those rates, Google would get the money because
those prices are set for the Google search network. Those are the ads that
come up when you do a search on Google.com.
- Our ads are on what is called the content network, Google ads that show
up on web pages like the ones we will be building for Adsense arbitrage.
Google allows advertisers to set a different per click price for their content
network ads meaning we will likely be paid less than the search network.
Those high paying keyword lists are only good as jumping off points or idea
generators. Perhaps there are sub niches under those terms you want to try.
I typically ignore the top paying keywords and
Keyword Items We Will Use For Adsense Arbitrage
- Here are the four keyword related items we need for each Adsense
arbitrage campaign.
1) one topic keyword or niche
2) one Keyword List
3) one Google Adwords Campaign
4) Multiple Google Adgroups, 1 for each group of keywords
Search Volume
While there are no hard and exact rules for search volume I do not typically go for the most popular terms with millions of Google searches per month. Although I've had success in the past, I find that lower volume niches are more profitable and easier to find winners due to less competition. By using the content network I can still get high volume impressions and clickthrough rates on smaller niches.
Just as a very rough guideline, I choose between 100,000 to 150,000 Google searches a month for the key term with less than 500,000 competitors. I emphasize these are just numbers for you to start with. Experiment and try out different forumulas. The niche you are in will also have a bearing on results. I emphasize these are Google result numbers. Other keyword tools use Overture but we are advertising and getting paid by Google so it is much more important to have the Google numbers.
Using Keyword Country for Keyword List
So now that you have found some niches. Enter the keywords into the left column.
Keyword Country will generate a list of keywords based off that key term.
On the left are related sub categories, clicking on these keywords will open
up a new keyword tab with related keyword data.
For our example let's try another niche. In this case I am choosing "business phone system" I found using the niche discovery process described in the last section.
This is where Keyword Country's "Advanced Searching" really comes in handy and everything I have explained previously becomes clear as you quickly hone in on profitable keywords.
In the "Traffic ranges between" section choose 0 to 150,000.
In the "# of Sponsers ranges between" enter 25 and Infinite.
In "# of Competing web pages ranges between enter 0 to 500,000
You now have a short list of highly focused keywords you can work with. You also get the average CPC (cost per click) to the advertiser which is a figure used to determine how much you get paid, sponsors (advertisers) and number of Google searches per month.
From here the key areas to look for are CPC (cost per click), Clicks/Month, Sponsors (advertisers), AvgCPC (average cost per click), Google Searches, Overture Searches and Ratings. For our purposes because we are mainly advertising on the content network, the R/S Ratio and the KEI Ratio are not used. You can sort by clicking on the heading of each column.
A Note About Large Keyword Lists
There is a common assumption in Adsense arbitrage circles that you need 1000's
or tens of 1000's of keywords for an arbitrage campaign. The idea is to grab
the long tail keywords from second tier search engines and by sheer volume
of little searched, low cost keywords you will get enough impressions and clicks
to make a profit.
There are a couple of reasons this approach may not be as effective as it used to be.
One, this technique may have worked at one time before too many people knew
about Adsense arbitrage. From my own tests I believe that method only works
for highly searched terms and will not work for smaller niches. The second
tier engines like 7 Search and even MSN or Yahoo simply do not give you anywhere
near the impressions Google gives you, either in the search or content network.
On top of that Google's marketshare is actually widening! See this article
by search engine specialist who compiled the data from Comscore in January.
http://searchengineland.com/070116-111854.php
Another issue; the search engines have clued into the huge 50,000+ keyword lists arbitrageurs use and have vastly reduced the maximum number of keywords for campaigns and accounts. Here is what 7Search who used to allow 100,000+ keywords have to say about keyword limits now. "Advertisers are allowed a maximum of 10,000 search terms in each account. DO NOT open multiple accounts to bid on more than the maximum keywords allowed." Even Google is limiting their keyword lists to 50,000. Adsense arbitrage is no longer about getting huge long tail lists, it is about tightly targeted adgroups all focused towards relevancy which I will detail later.
The benefit of the Google content network too is to get good positions with a very low cost bid in the pennies range. In the second tier engines you are competing with much higher priced bids for position. Yahoo has minimum .10 bids meaning your Adsense clicks will need to be higher in order to make a profit. I am not saying the second tier networks will not work for arbitrage, simply that they are better for popular terms only. In hot niches there simply aren't enough long tail keywords from the second tiers with enough volume to get decent clicks to make a good profit.
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After getting the keyword list from Keyword Country I look to break that list
into anywhere from one to about a dozen related Google keyword ad groups.
Copy all the keywords to the clipboard by selecting the box on top of the
keywords column or check individual keywords.
From here we need to use Google's free Google Adwords Editor.
http://www.google.com/adwordseditor/
I won't get into too much detail of using Google's Adwords Editor. You can check my Adsense arbitrage site for more information on Adwords Editor and a future review. {link}
SHOW IMAGES
Add campaign, budget, content network, bids
Tools Keyword Grouper
Keywords tab, add keywords
1 Master Keyword, niche
1 Keyword List
1 Campaign
1 adgroup for each group of keywords
**Tip,
For large keyword lists over 100 words you can copy to Keyword Country's Basket
in batches.
SHOW IMAGE OF ADD to BASKET and VIEW BASKET SHOTS
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